Number of Locations
Jenkins Restorations currently has 25 locations, spread throughout 15 states.
Jenkins Restorations focuses on exactly that – restoration – and this forms the core of its service. In its marketing and branding, it is more explicitly tailored towards residential customers than commercial ones. However, the broad thrust of its services is towards helping families and businesses that have been affected by damage – usually fire, water, and other natural disasters.
For those who have had their home damaged, there are two key stages to the process of restoration. The first is the short-term cleanup, and the second is the prevention of further long-term damage. In both cases, Jenkins Restorations provides services to help.
Its main offerings are as follows:
Generally, the services offered to commercial operations are the same as those offered to individual families. The primary difference between the two is the scale, as commercial buildings are often larger than family homes. Jenkins Restorations targets primarily residential services, although offers the following:
❏ Commercial fire damage restoration
❏ Commercial storm damage restoration
❏ Commercial water damage restoration
RATINGS AND REVIEWS
BBB RATING: C-
The Better Business Bureau gave Jenkins Restoration a C- rating.
PROS AND CONS OF USING JENKINS
Jenkins Restorations is one of many companies in the restoration space and it is worth considering the strengths and weaknesses of working with them before making your final decision on which company to use for your specific needs.
Jenkins Restorations has the following key strength:
The deeper limitations of Jenkins Restorations are discussed in more detail in the ‘Our Rating’ section, below. However, for the prospective customer, the following weaknesses are present in the way that Jenkins Restorations operates:
Using our five-point scale (below) we have rated Jenkins Restorations as ‘Poor.’
The rationale behind this rating is fairly simple: a combination of online reviews, BBB rating, and analysis of the business model demonstrates that Jenkins Restorations cannot be relied upon to provide high-level service.
That’s not to say that its service is poor across the board – simply that its operations don’t allow for any consistency of performance.
Moreover, its distinct lack of engagement with customer complaints online (which is the actual root of the C- BBB rating) shows either a lack of understanding of online processes, a lack of customer service, or a lack of empathy. Any one of which would lead one to consider a company unworthy of patronage.
Jenkins Restorations operates in a very crowded business environment and the remarkably poor online reviews it garners simply does not suggest a company that is as customer-focused as it professes. The worrying complaints about subcontractor performance (and in some cases, sub-sub-contractors) suggest a more deep-rooted problem in the Jenkins setup.
Jenkins Restorations was founded in 1975 in Virginia. Its current headquarters remain in Sterling, Virginia. There is little information about the precise founding and growth of the company, although the Sterling family plays a prominent role to this day, with VP positions throughout the business. Since the outset, the company has focused on the provision of emergency services, disaster recovery, and property restoration.
Unlike many other companies operating in the same business environment, Jenkins Restorations has not chosen to use a franchise model for its growth. Instead, it has maintained centralized control and grown in a controlled manner. This has perhaps limited the size and scope of the operation, although has allowed Jenkins to spread consistently throughout the country. Jenkins currently has 25 branches, operating in 15 different states, from Washington State to Florida, to New England, and Texas.
Jenkins Restorations has grown in a different manner than its competitors in the restoration and remediation industry as its individual branches tend to use subcontractors rather than employees. As seen above, this can lead to a varying degree of success when it comes to quality control and customer perception. However, it does keep the company relatively lean, relying on a central office staff in Virginia and then a somewhat small staff in the rest of the country.
As and when architectural drawings are needed for a restoration project, that work is brought in-home to a dedicated team member in Virginia. The actual contracting and cleaning work is usually completed by subcontractors from the local area. This division of labor is what has led to the growth of Jenkins Restoration throughout the country. With only 25 branches, this is a sensible way of organization, although it is difficult to know in the future about how the company may continue to scale.
HOW JENKINS OPERATES
In Jenkins Restorations’ own mission statement, it says: “Our mission has always been simple: to restore property and people’s lives with a servant’s heart.” The reference to a ‘servant’s heart’ is a Bible reference, and stems from the idea of humility in the manner of worshipping God. This highlights the company’s Christian roots and hints at an evangelical mission.
The high levels of religiosity permeate through the company. Jenkins Restorations’ Vision Statement holds the goal of being ‘the restoration firm of choice in existing and future markets while upholding Biblical values.’
Jenkins Restorations, therefore, attempts to bring an evangelical set of values to the world of property restoration and remediation. This is very much central to its branding. It also explains its choice of locations for branches in the South-Eastern part of the United States, where levels of religiosity are higher than in other parts of the country. Certainly, this type of branding is unique in the marketplace – there are no other companies that offer such a combination of evangelical Christianity and home restoration.
Where the two overlap in the branding is in the belief in empathy and compassion in the home restoration process.
For example, Jenkins Restorations talks about the belief in ‘Genuine Care for Others’ and a belief in ‘Commitment to Family.’ All of these are central to the nature of helping a family after their home has been damaged by fire or flooding. franchisees themselves.
As mentioned above, Jenkins Restorations has a relatively unique business model for the industry it operates in. Many of its competitors in restoration operate large, nationwide franchises. By contrast, Jenkins Restorations maintains a strong central team in Sterling, Virginia, and uses local contractors for the actual day-to-day work.
One point of note is that Jenkins Restorations is employee-owned, which means that those who work within the business have a vested interest in helping it to grow and to retain its core values. Again, this is relatively unique. The company does not seem to be focused on the same aggressive growth as are others within the business environment and have deliberately chosen to grow slowly.
ULTIMATE SELLING POINT
Jenkins Restorations is a truly unique company in almost every respect. The big USP is the explicitly Christian values it brings to its work. Its employees, its mission, and its daily operations are all expected to hold the same Christian values as the company.
For the customer, this is a big difference and, one assumes, is the big draw for Christian families who have experienced property damage.
Ultimately, Jenkins Restorations has picked an interesting niche. Although it doesn’t preclude working with non-Christian families; it would seem likely that those who don’t agree with the company’s evangelical message are likely to be put off by explicit branding. However, Jenkins Restorations has continued to grow throughout the United States, gradually spreading to areas with relatively strong Christian communities.
A second key point of note about Jenkins is that the company regularly uses subcontractors to complete the work. Even a cursory glance at the online reviews of Jenkins Restorations demonstrates that this is a major flaw when it comes to consistency of performance, quality control, and – crucially – customer satisfaction.
The extremely poor customer reviews, coupled with the C- BBB rating is likely to deter many potential customers and may limit future growth for the company. This is a major problem that Jenkins Restorations has to address.